Weddings today are more intentional than ever. Couples are designing experiences that reflect who they are—not just traditions, but real memories with their favorite people. And as that shift has taken hold, a new role has emerged alongside the photographer and videographer: the wedding content creator.
If you’ve seen the term but aren’t sure what it means, or you’re wondering whether you should hire one for your wedding day, this post is for you. We’ll walk through what a wedding content creator actually does, what you receive when you book one, and what the experience is like—so you can decide if it’s a good fit for your day.
What is a wedding content creator?
A wedding content creator is someone who documents your wedding in real time using a smartphone or small video camera. Their focus is on candid, behind-the-scenes footage—think genuine moments, not posed portraits. The goal is to capture the energy and emotion of the day as it naturally unfolds.
This role isn’t meant to replace a videographer or photographer. Instead, it adds a new perspective to your wedding day. While your photo and video teams are focused on artistic, edited content, your content creator is there to catch the real-life, in-between moments you didn’t even know were happening.
What is typically included in a wedding content creation package?
Every creator’s package will look a little different, but most include full-day documentation with a quick turnaround. You can expect to receive video clips and highlight reels within a few days of your wedding—sometimes even the next morning.
A typical package might include:
- Unedited, vertical-format video clips captured throughout the day
- A short, 60–90 second reel set to music
- Fast delivery via Dropbox, Google Drive, or a similar platform
Some creators offer additional services like covering pre-wedding events or editing longer reels upon request. When we create packages for couples, we build them around what matters most—whether that’s coverage of the first look or a full recap of the reception energy. It’s important that you communicate with your content creator about what you are wanting.
How is wedding content creation captured and delivered?
Wedding content creators usually film with iPhones or similarly compact cameras to stay mobile and low-profile. In order to ensure unlimited space and no interruptions from phone calls or texts, we like to use a DJI Osmo pocket which comes with stabilization and can shoot 4K. Having a more simple setup allows content creators to blend in and move easily through the day without disrupting the flow of the day or your photographer and videographer. No tripods or audio equipment—just genuine documentation that looks and feels like a friend captured it (but with way better quality and intention).
Because the footage doesn’t go through the same detailed editing process as a professional wedding film, turnaround is fast. Most couples receive their clips and reel within 24 to 72 hours, making it easy to rewatch the best parts of the day right away.
Why do people hire a wedding content creator?
One of the biggest reasons couples hire a content creator is to preserve the candid, real-time atmosphere of their day—without relying on friends or guests to capture it.
A few of the most common reasons include:
- Fast access to memories. You don’t have to wait weeks or months to see your wedding from start to finish.
- Candid storytelling. Content creators document the moments between the milestones—the laughs, reactions, and behind-the-scenes chaos.
- Shareable footage. Whether you want to post clips on social media or keep them for yourself, the format makes it easy.
- Less pressure on your people. You don’t have to ask your friends to film anything—your content creator has it covered.
What is it like to work with a content creator?
Working with a content creator feels a lot like having a trusted friend in the room who just happens to be great at capturing moments. We’re not staging anything or interrupting your timeline—we’re observing, anticipating, and moving quietly to catch the heart of the day as it naturally unfolds.
A great content creator will also collaborate with your photographer and videographer. Because we offer photography, videography, and content creation – we truly are one of the easiest to work with. That teamwork is what makes the experience feel effortless on your end.
How to prepare for a wedding content creator
Before your wedding day, you’ll want to chat with your content creator about what’s most important to you. Do you want full prep coverage? Is there a moment you absolutely don’t want to miss? Sharing your timeline, vendor details, and priorities helps us stay aligned and ready.
It’s also a good idea to let your other vendors—especially your planner and photo/video teams—know you’ve hired a content creator. This way everyone works together and around each other.
How do you book a wedding content creator?
You can book a wedding content creator as a standalone service or, in our case, as an add-on to your photography and videography package. Once we know what you’re looking for, we’ll walk you through the options, help you create a plan, and get you locked in for your date.
Because content creation is such a new offering, it’s smart to book early if it’s something you know you want. And if you’re still unsure, we’re always happy to talk through what it could look like for your day—no pressure, just honest advice.
Final thoughts
Hiring a wedding content creator is about more than getting something to post on Instagram. It’s about remembering the day the way it really felt. The energy. The nerves. The laughter you didn’t even realize happened while you were busy saying vows or hugging a hundred people.
If that kind of storytelling matters to you—and you want a way to hold onto those real, unfiltered memories—this might be exactly what you’re looking for.
And if you’re still unsure? Reach out. We’d love to talk with you about what makes your day special and how we can help preserve it in a way that feels just as honest and joyful as you are.
Learn more about Lulle Photo & Film
We are a husband and wife wedding photography and videography team that also offers content creation! We truly believe in having your story told in full which is why we offer so many options for you to customize your experience and get the most out of your day. Our personal approach feels more like working with friends than just vendors and we are truly so excited to meet you and hear more about your vision! You can visit our website to learn more!
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